As of March 1, 2022, any reviews that are submitted by real, verified customers that are not approved or declined by one of your staff may be automatically approved by our system after 90 days.

The more customers can trust reviews that are Verified by Fera, the more every merchant using Fera will increase their sales.

We need customers to trust the verification seal and feel confident that the reviews they're reading, despite being on your site, are real and trustworthy.

When merchants don't approve negative reviews, it can mislead customers into thinking that the store's average ratings are higher than they actually are.

Only reviews submitted by real, verified customers of your store are subject to auto-approval due to inaction.

Unverified reviews (such as ones submitted by random visitors on your site) are not considered verified and thus not auto-approved).

Learn more about what constitutes a verified review from here.

You can always decline a review and there is no limit on the number of unverified reviews you can decline on your site.

There are multiple ways to deal with negative reviews:

Read more here for important info about dealing with them:

Chat with our support team and we'll do our best to help.

Give your case one why you feel the review is unfair and we'll consider deleting the review for you.

The goal of this functionality is not to restrict you - it's to help you in the long run.