As of March 1, 2022, any reviews that are submitted by real, verified customers that are not approved or declined by one of your staff may be automatically approved by our system after 90 days.

More trust = more sales for everyone... but we have to do it together!

The more customers can trust reviews that are Verified by Fera, the more every merchant using Fera will increase their sales.

We need customers to trust the verification seal and feel confident that the reviews they're reading, despite being on your site, are real and trustworthy.

When merchants don't approve negative reviews, it can mislead customers into thinking that the store's average ratings are higher than they actually are.

What about malicious reviews?

1. Unverified reviews are never auto-approved

Only reviews submitted by real, verified customers of your store are subject to auto-approval due to inaction.

How to tell if a review is from a verified customer from the reviews management screen

Unverified reviews (such as ones submitted by random visitors on your site) are not considered verified and thus not auto-approved).

Learn more about what constitutes a verified review from here.

2. Decline Them

You can always decline a review and there is no limit on the number of unverified reviews you can decline on your site.

How to decline a review

How can I deal with negative reviews?

There are multiple ways to deal with negative reviews:

1. Request an Update

If you've sorted out the issue with the customer (provided a refund, etc) you can ask the customer to update their review.

2. Reply

You can reply to the review to show that your company really cares. This lets new customers know that you're willing to help when/if things go wrong.

Replying to reviews greatly reduces the effect of your negative reviews.


Learn more about replying to a review from here.

3. Approve

It's OK to have some negative reviews! We can't all be perfect. 😅

Still not satisfied? Something not fair?

Chat with our support team and we'll do our best to help.

Give your case one why you feel the review is unfair and we'll consider deleting the review for you.

The goal of this functionality is not to restrict you - it's to help you in the long run.

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