There are multiple ways to deal with negative reviews:

If you've sorted out the issue with the customer (provided a refund, etc) you can ask the customer to update their review.
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You can reply to the review to show that your company really cares. This lets new customers know that you're willing to help when/if things go wrong.

Replying to reviews greatly reduces the effect of your negative reviews.

It's OK to have some negative reviews! We can't all be perfect. 😅 In-fact, some negative reviews are expected.

Too few negative reviews can make your reviews seem fake!

If you don't believe the review is fair, it was an error or some other major reason you can always decline the review submission so it won't appear on your site.

Keep in mind that declining a review will notify the customer and customers can report abuse if they don't agree. Too many abuse reports can result in suspension of your account.

Chat with our support team and we'll do our best to help.

Give your case as to why you feel the review is unfair and we'll consider making exceptions.

The goal of our functionality is not to restrict you - it's to help you in the long run.

Remember: WE'RE ON YOUR SIDE! We WANT you to succeed and we're willing to work to help you do that.