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What's the difference between Google Shopping and Google Search?
What's the difference between Google Shopping and Google Search?

What's the difference between Google Search and Google Shopping? They are different!

Jay El-Kaake avatar
Written by Jay El-Kaake
Updated over a year ago

Google Search and Google Shopping are completely separate things and setup for them are completely separate systems.

It's really important to understand the difference because setting them up is a completely different process.

👍 Fera allows you to show ratings in both Google Search and Google Shopping.

Google Search

When ratings show in Google Search it looks like this:

Ratings/reviews in Google Search results.

How to Show Ratings in Google Search

99% of the time it is setup automatically for you. As long as you're using Fera review/rating widgets on your site then you don't need to do any extra work.

Depending on your site code/theme, you may need to use an SEO App to manage your SEO schema attributes.

If you're having trouble getting ratings to show please ask us for help.

Google Shopping

When ratings show in Google Shopping it looks like this:

Google Shopping Ratings with Fera

Google Shopping is what shows up in the "Shopping" tab or Google ads.

How to Show Ratings in Google Shopping

Google Shopping requires some setup on Fera's side to get working, and approval of your account from Google to show reviews.

If you're having trouble getting ratings to show please ask us for help.

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