Fera has the ability to show reviews that are considered higher quality closer to the top of your reviews list. This is called quality sorting.
Quality sorting is enabled by default if you're adding a reviews list widget from your Fera dashboard.
If you're using our developer API to list reviews and display them on your own, you can also choose to sort by quality with the quality sorting option.
How does quality sorting work?
Quality sorting ranks content based on the following attributes using a proprietary, tested algorithm that includes (in order of value)
Freshness
How old is the review?
For example, a review from 5 years ago is ranked lower than a review written yesterday.
This variance is dispersed intelligently. For example, a review written 1 week ago and a review 2 weeks ago hold the same weight difference as a week written 1 year ago and a review written 2 years ago (although of course the older 2 reviews would rank lower than the new 2 ones).
Photos and Videos
Are any photos or videos attached to the review?
The number of photos and videos attached has a diminishing effect. That is, 5 photos attached is ranked only slightly higher than 3 photos attached, but 1 photo attached is ranked much higher than 0.
Verification
Is the customer who wrote the review a verified buyer?
Customer Transparency
Is the customer who wrote the review transparent about who they are?
For example, anonymous reviews are considered a bit lower quality.
Textual Correctness
Is the text spelling and grammar mistake-free?
Robustness
Does the review content many details on why the customer felt this way?
Reply - Replies can have a massive impact on the sorting. Negative reviews that have an honest reply that address the initial concern are ranked lower than the ones without a reply. On the other hand, positive reviews that have a reply within the first few hours will be ranked higher than the ones without a reply.
Note:
The rating does not affect the sort order. The only time it does is if the rating is negative and it has a reply (then it’s ranked a bit lower).
Can I turn off quality sorting?
Yes. You can change the sorting options to sort by # of photos and videos or date added (most recent).
To change this from the Fera widgets editor, simply edit your product reviews widget and open the 'Body' tab. You'll then see a dropdown menu to change the 'Sort By'.
