An automatic review request allows you to automatically send a review (or photo/video) request from each customer within a certain time period after they place their order.

Here's how you'd set up a campaign to automatically ask customers for photos and videos after their orders:

You can choose the primary goal of your request to be Reviews or Photos & Videos.

If you want reviews, leave the default option enabled. Customers can also submit photos/videos as part of their review.

If you don't want reviews and only want photos and/or videos submitted as part of this request, choose the 'Photos & Videos' option.

You can attach 2 types of incentives for customers that submit content through this review request:

For all platforms, you can offer discounts/coupons in exchange for their submission. This discount can be used on future orders.
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​📝 Note: Discounts are ONLY auto-generated for Shopify users. For other platforms, these discount settings aren't generated automatically and are used for display purposes.

If you're running a loyalty points program with Smile.io, then you can offer loyalty points in exchange for their submission.

📝 Note: You have to download Smile.io for this functionality to work.

If you're running a Shopify store, you can offer cash-back to certain customers in exchange for their submission.

📝 Note: Custom incentives only apply to a specific review request email. So, if a customer doesn't submit a review through the email link, they won't receive the discount.

You can configure when this email/message will trigger and send to customers.

We recommend the default setting of 14 days after the order is fulfilled.

📝 Note: Set the number of days to wait equal to the average amount of time it takes for someone to "use" your product.

For example, if you're selling a book that takes 60 days to read, set the wait time period to 60 days so the customer can finish reading the book before you ask for a review.

You can have the review request message only be sent based on certain conditions related to order or customer attributes. Below is an example:

Here, both conditions need to be satisfied in order to send the review request:

You can exclude products from being reviewed by updating your Store Settings.

To do that, click the button under the When to Send tab

It will take you to this page

Set up your exclusions here.

If you have repeat orders, you can choose to ask for a review or not for the same purchased product.

Simply toggle the On Repeat Orders switch to Off if you don't want to ask again; it will no ask again for the next 12 months.

If you toggle it to On:

In this section, you will see a simple editor that will allow you to change the customer's messages.

You can turn on a 2nd follow-up message that will automatically trigger a certain time after the first message is sent if the customer still has not submitted any review through the review request.

Choose to Test, Launch, or Save a draft of your campaign.

Once you're ready to launch your automatic review request, hit the 'Launch' button.

💡 Tip: Use the 'Test' button to test sending the review request message before you launch it, so you know everything looks perfect.

After the review request is launched then Fera will automatically start sending messages to customers after each order.

Fera won't send messages to past customers, however. To send to past customers, create a One-time Review Request instead.